Tim Shephard

15+ yearsBrand, campaigns, video

Tim Shephard

Creative Director, Dallas–Fort Worth. I shoot, direct, and edit.

I was Creative Director on Keep America Beautiful's national PSA: 160K+ airings.

The story, in objects

  1. Tim Shephard
  2. 01BAFilm ProductionAsbury University2001–2005

    Film schoolEarly production

    Asbury University — BA, Media Communications — Film Production, 2001–2005.

    In-office at Icon Productions during Mel Gibson's Apocalypto.

    Co-founded Rune Engine Studios, 2008–2009: “Produced the studio's video projects.”

    Co-founded Ink N Film Studios, Dallas–Fort Worth, 2009–2011: “Video and creative services for clients.”

  3. 02Athens 2004Camera assistantOlympic Broadcasting

    Athens Olympic Broadcasting2004

    Camera assistant on the Olympic broadcast.

    “Ran audio for the camera team and helped compose its shots.”

  4. 03MediaPali Mountain2012–2014

    Pali Mountain2012–2014

    Media Manager & Lead Videographer.

    “Ran the media department: video, design and web.” “Produced, directed and edited all commercial video work.” I also directed Pali's branding, and directed and edited its brochures, designed by Phil Jones.

    • Pali Institute Outdoor Education brochure, cover: a tall pine with a ropes course, and the line “We bring textbooks to life.”
    • A page from the Pali Summer 2014 brochure: registration details over a photograph of a wakeboarding boat on the lake
    • Pali Institute Outdoor Education brochure, back cover: the San Bernardino mountains over pine forest
    Pali Mountain brochures, 2013 and Summer 2014. Creative direction and editing: Tim Shephard. Design: Phil Jones.
    “Tim is an excellent videographer and managed the media team exceptionally well.”
    Ian Brassett, General Manager, Pali Camp
  5. A child's drawing of a flower, photographed in Beirut, July 201404One Thousand VoicesBeirut, July 2014Send a lantern up
    A child's drawing of a blue house with a red roof under a yellow sun, from the Healing Through Art program, Beirut, July 2014

    Send a lantern up

    One Thousand Voices2014–2022Founder & Creative Director

    “One Thousand Voices was founded in 2014 to do one thing: get the stories of people in crisis in front of the audiences who needed to hear them.”

    Field production in Beirut, July 2014. Programs documented: Rescue Me, Voices for Syria, Healing Through Art.

    The One Thousand Voices case →
  6. The Ecrion robot mascot, waving05Ecrion2015–2016Tap a robot

    Tap a robot

    Ecrion Software2015–2016Marketing Director

    Led the rebrand: a new identity and a brand mascot.

    I repositioned a European SaaS product for the North American enterprise market, and rebuilt the company's website around one line: “Make Every Document Count.”

    “Enterprise SaaS creative that doesn't feel like enterprise SaaS.”

    The Ecrion case →
  7. Mobilizing Innovation, opening screen: Conducting advanced R&D to protect the homeland06DHS S&TMobilizing InnovationFlip through it

    Loch Harbour GroupDHS S&T2017–2019Creative Director

    Mobilizing Innovation, an interactive digital annual report for DHS S&T.

    “Led creative operations for a high-compliance federal contract with the DHS Science & Technology Directorate, across video, interactive media, and graphic design.”

    1. Mobilizing Innovation, screen 1
    2. Mobilizing Innovation, screen 2
    3. Mobilizing Innovation, screen 3
    4. Mobilizing Innovation, screen 4
    5. Mobilizing Innovation, screen 5
    6. Mobilizing Innovation, screen 6
    7. Mobilizing Innovation, screen 7
    8. NAGC Blue Pencil & Gold Screen Award

    Flip through it

    “Tim is one of the best creative directors I've ever worked with in my 13-year career.”
    Isma'il Rashada, Loch Harbour Group
    The DHS case →
  8. Keep America Beautiful poster: A man dropping a plastic bottle into a full trash canKeep America Beautiful poster: a figure planting a tree inside a painted sunKeep America Beautiful poster: People on a seesaw outweighing litter, water and air pollution, and trash; one holds a sign: Let's work together$77.5M earned media07Keep America BeautifulSenior Creative Director2020–2023Drag to paint
    The Beautify poster's lines, traced from the painted poster for this demo: people riding a giant paintbrush over a townThe painted Beautify poster: an orange sky, a pink ribbon of paint, and a town in full colour

    Drag to paint

    Traced for this demo; the real line art was drawn by a student illustrator, under Tim's direction.

    Keep America Beautiful2020–2023Senior Creative Director

    Led the rebrand: one brand system for all of KAB's programs.

    KAB had a primary logo and no visual identity system beyond it. I built the system from the ground up and brought KAB's programs and program logos under one visual style, built around one idea: beauty. We kept the primary logo.

    On the national PSA “Recycle Like Everyone's Watching,” I was Creative Director, working with Grey (pro bono). It got 160K+ airings and $77.5M in earned media.

    Rebrand
    Tim Shephard
    Design
    Alex Savchuk
    Line art
    A student illustrator, under Tim's direction
    PSA agency
    Grey (pro bono)
    The KAB case →
  9. 08MemoFrom ISCSRe Communication strategySee the edit

    ISCS2015–presentCommunication strategy

    Communication strategy, since 2015.

    I lead the communication strategies practice at The Implementation Science and Communication Strategies Group (ISCS).

    Draft → shippedA real edit from this build

    One line from this site, before and after.

    AI draftClaude Code, the KAB panel on this bench, Phase 2

    On the national PSA “Recycle Like Everyone's Watching,” Tim was Creative Director, with Grey (pro bono) as the agency. The spots ran 160K+ times and earned $77.5M in mediaresult: 160K+ airings and $77.5M in earned media.

    1. “Ran” is a leadership verb. I was Creative Director on this campaign, not its lead, so it goes.
    2. Figures keep the stat table's wording: “160K+ airings,” not “160K+ times.”
    3. “$77.5M in earned media,” not “earned $77.5M in media.”

    ShippedAfter the rules and my voice pass

    On the national PSA “Recycle Like Everyone's Watching,” I was Creative Director, working with Grey (pro bono). It got 160K+ airings and $77.5M in earned media.

    1. First person, the way I'd say it, and no “The result:” setup.

    See the edit

  10. 09Building with AI2024–present

    Catch a firefly